Top 100 Worldwide Brands – Where is India?
I was discouraged to see that not one India company made Interbrand’s top 100 list. The US dominates the list followed by Germany. I do note however, that of the top 10 brands, 9 are doing business in India in a very large way. While India may not have the brand name cache as of yet, at least they have access to the top brands in which to learn. I also note that China is not represented yet even though they have a 10 year head start in economic reform.
Best Brand 2007 (Complete List)
|
2007 Brand Rank |
Brand Name |
Parent Company |
Country |
|
1 |
Coca-Cola |
Coca-Cola |
U.S. |
|
2 |
Microsoft |
Microsoft |
U.S. |
|
3 |
IBM |
IBM |
U.S. |
|
4 |
GE |
GE |
U.S. |
|
5 |
Nokia |
Nokia |
FINLAND |
|
6 |
Toyota |
Toyota |
JAPAN |
|
7 |
Intel |
Intel |
U.S. |
|
8 |
McDonald's |
McDonald's |
U.S. |
|
9 |
Disney |
Walt Disney |
U.S. |
|
10 |
Mercedes-Benz |
DaimlerChrylser |
GERMANY |
|
11 |
Citi |
Citigroup |
U.S. |
|
12 |
Hewlett-Packard |
Hewlett-Packard |
U.S. |
|
13 |
BMW |
BMW |
GERMANY |
|
14 |
Marlboro |
Altria |
U.S. |
|
15 |
American Express |
American Express |
U.S. |
|
16 |
Gillette |
Procter & Gamble |
U.S. |
|
17 |
Louis Vuitton |
Louis Vitton Moet Hennessy |
FRANCE |
|
18 |
Cisco |
Cisco |
U.S. |
|
19 |
Honda |
Honda Motor |
JAPAN |
|
20 |
|
|
U.S. |
|
21 |
Samsung |
Samsung |
S. KOREA |
|
22 |
Merrill Lynch |
Merrill Lynch |
U.S. |
|
23 |
HSBC |
HSBC Holdings |
BRITAIN |
|
24 |
Nescafe |
Nestle |
SWITZERLAND |
|
25 |
Sony |
Sony |
JAPAN |
|
26 |
Pepsi |
PepsiCo |
U.S. |
|
27 |
Oracle |
Oracle |
U.S. |
|
28 |
UPS |
United Parcel Service |
U.S. |
|
29 |
Nike |
Nike |
U.S. |
|
30 |
Budweiser |
Anheuser-Busch |
U.S. |
|
31 |
Dell |
Dell Inc. |
U.S. |
|
32 |
JPMorgan |
JPMorgan Chase |
U.S. |
|
33 |
Apple |
Apple |
U.S. |
|
34 |
SAP |
SAP |
GERMANY |
|
35 |
Goldman Sachs |
Goldman Sachs |
U.S. |
|
36 |
Canon |
Canon |
JAPAN |
|
37 |
Morgan Stanley |
Morgan Stanley |
U.S. |
|
38 |
Ikea |
Ikea |
SWEDEN |
|
39 |
UBS |
UBS AG |
SWITZERLAND |
|
40 |
Kellogg's |
Kellogg Company |
U.S. |
|
41 |
Ford |
Ford Motor |
U.S. |
|
42 |
Philips |
Koninklijke Philips Electronics |
NETHERLANDS |
|
43 |
Siemens |
Siemens |
GERMANY |
|
44 |
Nintendo |
Nintendo |
JAPAN |
|
45 |
Harley-Davidson |
Harley-Davidson |
U.S. |
|
46 |
Gucci |
Gucci Group |
ITALY |
|
47 |
AIG |
American International Group |
U.S. |
|
48 |
eBay |
EBAY |
U.S. |
|
49 |
AXA |
AXA |
FRANCE |
|
50 |
Accenture |
Accenture |
BERMUDA |
|
51 |
L’Oréal |
L'Oreal |
FRANCE |
|
52 |
MTV |
Viacom |
U.S. |
|
53 |
Heinz |
Heinz |
U.S. |
|
54 |
Volkswagen |
Volkswagen |
GERMANY |
|
55 |
Yahoo! |
Yahoo |
U.S. |
|
56 |
Xerox |
Xerox |
U.S. |
|
57 |
Colgate |
Colgate-Palmolive |
U.S. |
|
58 |
Chanel |
Chanel |
FRANCE |
|
59 |
Wrigley's |
Wm. Wrigley Jr. |
U.S. |
|
60 |
KFC |
Yum Brands |
U.S. |
|
61 |
Gap |
The Gap |
U.S. |
|
62 |
Amazon.com |
Amazon.com |
U.S. |
|
63 |
Nestle |
Nestle |
SWITZERLAND |
|
64 |
Zara |
Inditex |
SPAIN |
|
65 |
Avon |
Avon Products |
U.S. |
|
66 |
Caterpillar |
Caterpillar |
U.S. |
|
67 |
Danone |
Groupe Danone |
FRANCE |
|
68 |
Audi |
Volkswagen |
GERMANY |
|
69 |
Adidas |
adidas |
GERMANY |
|
70 |
Kleenex |
Kimberly-Clark |
U.S. |
|
71 |
Rolex |
Rolex |
SWITZERLAND |
|
72 |
Hyundai |
Hyundai Motor |
S. KOREA |
|
73 |
Hermes |
Hermes International |
FRANCE |
|
74 |
Pizza Hut |
Yum Brands |
U.S. |
|
75 |
Porsche |
Porsche |
GERMANY |
|
76 |
Reuters |
Reuters Group |
BRITAIN |
|
77 |
Motorola |
Motorola |
U.S. |
|
78 |
Panasonic |
Matsushita Electric Industrial |
JAPAN |
|
79 |
Tiffany |
Tiffany |
U.S. |
|
80 |
Allianz |
Allianz |
GERMANY |
|
81 |
ING |
ING Groep |
NETHERLANDS |
|
82 |
Kodak |
Eastman Kodak |
U.S. |
|
83 |
Cartier |
Cartier |
FRANCE |
|
84 |
BP |
BP plc |
BRITAIN |
|
85 |
Moët & Chandon |
Louis Vitton Moet Hennessy |
FRANCE |
|
86 |
Kraft |
Kraft Foods |
U.S. |
|
87 |
Hennessy |
Louis Vitton Moet Hennessy |
FRANCE |
|
88 |
Starbucks |
Starbucks |
U.S. |
|
89 |
Duracell |
Procter & Gamble |
U.S. |
|
90 |
Johnson & Johnson |
Johnson & Johnson |
U.S. |
|
91 |
Smirnoff |
Diageo |
U.S. |
|
92 |
Lexus |
Toyota Motor |
BRITAIN |
|
93 |
Shell |
Royal Dutch Shell |
JAPAN |
|
94 |
Prada |
Prada |
BRITAIN |
|
95 |
Burberry |
Burberry |
ITALY |
|
96 |
Nivea |
Beiersdorf |
BRITAIN |
|
97 |
LG |
LG |
GERMANY |
|
98 |
Nissan |
Nissan Motor |
S. KOREA |
|
99 |
Polo RL |
Polo Ralph Lauren |
JAPAN |
|
100 |
Hertz |
Hertz Global Holdings |
U.S. |
Source: Interbrand

marketing happening
useful for us