Amitabh Bachchan

by Bharat Ratna

Move over Donald Trump, India has embraced the celebrity endorsed real estate phenomenon and early word is that Indian celebrities increase purchase prices by 10-15%. The India Street has examined a number of the most prominent celebrity endorsements for real estate builders and projects and has rated them accordingly. The rating is not a statement of the project quality, but a statement on the suitability of the brand ambassador.

By Dhruva Jyoti Chowdhury

Kolkata, India: The construction companies in India are betting their money on celebrities to build a strong brand image for their developed projects. And you believe it or not, it is not just film stars, but ‘grief stricken’ cricketers, TV actors and even musicians have signed in as ambassadors endorsing real estate brands. Glamour is now the newest essence in the realty sector.

Submitted by R. Shivanandan

Earlier, the stars were regarded as the trendsetter in Film Industry but they are now creating an environment for a distinguishing factor - ‘Star Power’ in
Indian real estate. Builders have lined up to sign affluent celebrities as their brand ambassadors and are preparing to release their advertisements featuring them.