DTH

The Indian DTH market is going to get Bigger with the country’s largest mobile services company Airtel ready to launch their own DTH service. This will be the second high profile launch in the DTH market after the Reliance Group led by Anil Ambani launched their Big TV DTH services just a few months ago. The still developing Indian DTH market is unique in terms of quality and price, thus it throws up unique challenges. But in less than five years it is expected to enter 28 million homes across the country. Airtel wants to be ready for the DTH boom and this is the right time to enter the market.

The Indian acquisition story has made yet another interesting turn. After Infosys and ONGC we are now looking at two significant buys by another Indian company. News that the Anil Dhirubai Ambani wing of Reliance’s formidable fleet has set its sights on ace director Steven Spielberg’s 2.4 Billion Dollar movie company Dreamworks has been around for the past few weeks. But a recent story that the group is also interested in buying the English football club Newcastle United indicates that the younger Ambani has no qualms about entering into unchartered territories.

Aditya Rao

It’s a concept that many will know arrived late in India. The Direct To Home service has been prevalent in Europe and America for quite some time. In India people still depend on the cable man to provide them with access to entertainment channels. But over the past year this has changed and continues to do so drastically.

India’s first fully operational DTH country wide service is a partnership between the Tata group and the Star network. In the past year Tata Sky has become the market leader in this field simply