Amul is a unique company. What started out as a co-operative
movement away from the throes of a city and foreign at one time to the powers
of marketing and sales has now turned into a company that uses the same model
it always has,one with the co-operative theme of empowering rural workers to
extract milk, the principle raw material that has made Amul what it is today.
What’s changed and has been documented over the years has been Amul’s rise into
a sales and marketing giant.
Amul is a unique company. What started out as a co-operative
movement away from the throes of a city and foreign at one time to the powers
of marketing and sales has now turned into a company that uses the same model
it always has,one with the co-operative theme of empowering rural workers to
extract milk, the principle raw material that has made Amul what it is today.
What’s changed and has been documented over the years has been Amul’s rise into
a sales and marketing giant. 