In what is an unprecedented
development for Indian corporations and world film production a historic and
possibly ground breaking deal between Anil Ambani’s Reliance Group and Steven
Spielberg’s DreamWorks studio has now been completed. What makes this deal all
the more important for India Inc. is the fact that it paves the way for similar
Indian business houses to aggressively pursue film and entertainment avenues in
addition to the IT, Manufacturing and conventional companies Indian businesses
have always been known to be interested in.
So if you happen to encounter an
Indian character in DreamWorks’ Shrek films in future, don’t be surprised!