The launch of Maruti Suzuki’s
latest car, the ‘A-Star’ is an important event in the history of the company.
There are obvious questions being asked about the timing of the launch, whether
it would have been wiser to introduce a new vehicle sometime next year when
economic conditions could be better. Nonetheless it’s a bold move that is being
backed by the company. The A-Star is significant to the fortunes of the Maruti
Suzuki group because it’s an India centric car aimed at going global.
The launch of Maruti Suzuki’s
latest car, the ‘A-Star’ is an important event in the history of the company.
There are obvious questions being asked about the timing of the launch, whether
it would have been wiser to introduce a new vehicle sometime next year when
economic conditions could be better. Nonetheless it’s a bold move that is being
backed by the company. The A-Star is significant to the fortunes of the Maruti
Suzuki group because it’s an India centric car aimed at going global. 