If
you’ve been watching the third season of the IPL then you’ve obviously noticed the rapid increase in the ads
compared to the last two years. Apart from the plethora of Zoozoos, Munch
Chocolate Bars and an inane bunch of irritating product catalogues of pretty
much any consumer product in India, we’ve also seen two very interesting
marketing campaigns .For the purposes of this articles they’re both relevant. Maxx Mobiles and Karbonn mobiles are among a new breed of Indian handset and mobile
accessory makers who are furiously targeting India’s mobile market.
