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With a market share of Seventy
Percent, one might think that mobile handset and accessory maker Nokia might take it easy but the Finnish
company has absolutely no intention of losing it’s staggering market share in
the world’s second largest mobile and telecom market.Nokia has been pretty
casual in it’s Indian approach for the past two years and that has led them to
losing almost five percent of their market share. The rate at which India’s
mobile market has grown during this time has been stagerring.Nokia have not
failed in terms of earnings, they have done so in adding newer customers.
In the midst of all the economic
chaos and hullabaloo, one company has managed to quietly snake its way towards
growth and remarkable profits. Many have been envious with the ease with which Britannia Industries, best known for
their line of eatable consumer goods from cakes to biscuits have been able to
grow and grow well. But at the back of this rise in business has been a very
well laid out strategy and some extremely smart and effective marketing. The
company decided to take a bunch of calculated risks and each one seems to be
paying off.
With the Sensex having reached
levels below 14,000 many have a feeling that the index has completely bottomed out.
Funds from abroad are not coming in while the high rate of inflation is forcing
the domestic investor to put his money elsewhere. There are some who also feel
that the Sensex will fall to lower levels perhaps around ten or eleven
thousand.