rediff

By Vipin Agnihotri

In terms of statistic, Rediff has 59.8 million registered users. What’s more, it also leads in page views. In the last quarter, revenue of Rediff grew 18 per cent but still all is not well at the India’s best-known Internet Company, Rediff.com.

A sign of an emerging and growing economy is the increase in litigation. You might believe this to be a bad sign but I dispute that belief because a healthy economic environment includes the presence of a fair legal system. I am not suggesting the India legal system is as fair as the UK or the US, but the simple fact that foreigners can file a lawsuit against an Indian company or individual is a good sign. If the Indian courts were as corrupt as some suggest, the cases would be thrown out of the legal system as soon as they were filed. The fact that they are not, suggests to foreigners that they have a fair chance of being heard and thus will feel more comfortable investing in India.

So where does one go in India to advertise their services or products for sale?

I’m not surprised by our winner but I am stunned by how close Rediff Classifieds came to Craigslist India in terms of page view Rank. According to Alexa, Craigslist India is about 46^th most popular while Rediff Classifieds finishes a respectable 105; not bad for a site that doesn’t focus on classified advertising.