sony

The primetime soap opera bubble seems to have finally burst. For the first time this decade the country’s biggest Hindi entertainment channel ‘STAR PLUS’ has amplified it’s efforts to once again win the ever present ratings war and it did so with a blockbuster announcement which has definitely signaled the heralding in of a new era for Indian television .It has decided to cancel the very show that helped it take the #1 spot a little over six years ago “Kyunki Saas Bhi Kabhi Bahu Thi(KSBKBT)”.It’s a bold move and one that has already set the show’s creator Balaji Telefilms on a legal warpath with the channel .

Less than a week after the ESPN-STAR group won the rights to host the inaugural edition of the Twenty20 Champions Cricket League to be held in India from December 3 to the Tenth, a clearer picture has emerged in the sub-continent. The business side of cricket continues to prosper, the BCCI continues to get richer and most importantly, the ESPN-STAR group have become without doubt the most dominating sports broadcasting entity in this part of the world and now provide sports content for over a sixth of the world’s population.