Less than a week after the ESPN-STAR
group won the rights to host the inaugural edition of the Twenty20 Champions Cricket
League to be held in India from December 3 to the Tenth, a clearer
picture has emerged in the sub-continent. The business side of cricket
continues to prosper, the BCCI continues to get richer and most importantly,
the ESPN-STAR group have become without doubt the most dominating sports
broadcasting entity in this part of the world and now provide sports content
for over a sixth of the world’s population.
