The primetime soap opera bubble
seems to have finally burst. For the first time this decade the country’s
biggest Hindi entertainment channel ‘STAR
PLUS’ has amplified it’s efforts to once again win the ever present ratings
war and it did so with a blockbuster announcement which has definitely signaled
the heralding in of a new era for Indian television .It has decided to cancel
the very show that helped it take the #1 spot a little over six years ago “Kyunki Saas Bhi Kabhi Bahu Thi(KSBKBT)”.It’s
a bold move and one that has already set the show’s creator Balaji Telefilms on a legal warpath
with the channel .
Kolkata, India: The construction companies in India are betting their money on celebrities to build a strong brand image for their developed projects. And you believe it or not, it is not just film stars, but ‘grief stricken’ cricketers, TV actors and even musicians have signed in as ambassadors endorsing real estate brands. Glamour is now the newest essence in the realty sector.
Earlier, the stars were regarded as the trendsetter in Film Industry but they are now creating an environment for a distinguishing factor - ‘Star Power’ in Indian real estate. Builders have lined up to sign affluent celebrities as their brand ambassadors and are preparing to release their advertisements featuring them.
The primetime soap opera bubble
seems to have finally burst. For the first time this decade the country’s
biggest Hindi entertainment channel ‘STAR
PLUS’ has amplified it’s efforts to once again win the ever present ratings
war and it did so with a blockbuster announcement which has definitely signaled
the heralding in of a new era for Indian television .It has decided to cancel
the very show that helped it take the #1 spot a little over six years ago “Kyunki Saas Bhi Kabhi Bahu Thi(KSBKBT)”.It’s
a bold move and one that has already set the show’s creator Balaji Telefilms on a legal warpath
with the channel . 
