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Indian Firms Test “feel good” Marketing Campaigns

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By Vipin Agnihotri

If you go to the home page of Tata Motors you will find the slogan ‘We Care”. On the other hand, ITC has launched a “Sunfeast Hara Banao” campaign to make Indian children more environmentally alert, by using less measure of plastic bags, helping make a butterfly garden and many more such initiatives.

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