If you’ve been watching the third season of the IPL then you’ve obviously noticed the rapid increase in the ads compared to the last two years. Apart from the plethora of Zoozoos, Munch Chocolate Bars and an inane bunch of irritating product catalogues of pretty much any consumer product in India, we’ve also seen two very interesting marketing campaigns .For the purposes of this articles they’re both relevant. Maxx Mobiles and Karbonn mobiles are among a new breed of Indian handset and mobile accessory makers who are furiously targeting India’s mobile market.

If you’re looking to invest in a solid Indian consumer electronics company then Videocon is probably an ideal fit for you. Its stock is not priced too high and a single share of the company is currently trading under the Rs.160 range on the Sensex . It’s a decent fit for intraday movements but considering the situation that the company has been in and the progress it is slowly making. Videocon is a pretty good and robust long term stock. If you have an investment horizon that wide then you should take a look and consider Videocon.

By: BHARAT RATNA

Current Players of DTH industry in India

DD direct of Doordarsan

Dish TV of ZEE group

Tata Sky – Joint venture of Tata and Sky TV

By Vipin Agnihotri

Videocon transitioning from electronics to exploration

Videocon Industries has just taken a step ahead by transitioning from electronics to exploration. According to sources, the company is in the race for acquiring London based Burren Energy, which digs oil in Congo and Turkmenistan.

By Vipin Agnihotri

Videocon acquires Planet M

Videocon, the Indian multinational has acquired Planet M, one of the leading music and entertainment retail chain for Rs 2 billion in order to reap the advantages of its brand image. According to sources, the acquisition has been done by NEXT, Videocon’s retail chain for consumer electronics and home appliances.

By Dr Suvrokamal Dutta