vogue magazine

Enter Armani -Targeting The Luxury Sector

The fashion powerhouse Giorgio Armani has finally entered India. Incidentally it did so in the very same way many of it’s competitors have: by partnering with real estate giants DLF.It’s a convenient platform for Armani as a partnership with DLF empowers it to set up stores in the hundreds of malls being built by DLF across the country and partnering with a real estate giant also ensures land to set up exclusive individual stores as well .The headache for Armani as for every other designer label will be to tap into the Indian market and market their brand through the retail chain.

Vogue all set to arrive in India

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By Vipin Agnihotri

Vogue, widely been regarded as the fashion bible of the world is all set to arrive in India. Taking into account the fact that Indians have woefully inadequate knowledge of fashion world, Vogue main objective is to bring India in-step with the rest of the world.

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