Submitted by Aditya Rao on September 5, 2008 - 9:27am.
Titan Watches, India’s most
popular watch brand have made a decision to enter the manufacturing of plastic fiber
watches. It should be noted that Titan has an impressive array of plastic/fiber
watches that are already being sold under their ‘Fastrack’ franchise.
This is a brand that is aimed at the high end watch market with a specific
focus on the fashion conscious youth sector. The same aim has been continued by
glitzy marketing campaigns and forays into retail. The new line of plastic
watches will however be manufactured under Titan’s ‘Sonata’ brand.