The primetime soap opera bubble
seems to have finally burst. For the first time this decade the country’s
biggest Hindi entertainment channel ‘STAR
PLUS’ has amplified it’s efforts to once again win the ever present ratings
war and it did so with a blockbuster announcement which has definitely signaled
the heralding in of a new era for Indian television .It has decided to cancel
the very show that helped it take the #1 spot a little over six years ago “Kyunki Saas Bhi Kabhi Bahu Thi(KSBKBT)”.It’s
a bold move and one that has already set the show’s creator Balaji Telefilms on a legal warpath
with the channel .
The primetime soap opera bubble
seems to have finally burst. For the first time this decade the country’s
biggest Hindi entertainment channel ‘STAR
PLUS’ has amplified it’s efforts to once again win the ever present ratings
war and it did so with a blockbuster announcement which has definitely signaled
the heralding in of a new era for Indian television .It has decided to cancel
the very show that helped it take the #1 spot a little over six years ago “Kyunki Saas Bhi Kabhi Bahu Thi(KSBKBT)”.It’s
a bold move and one that has already set the show’s creator Balaji Telefilms on a legal warpath
with the channel . 